Success Story: eLED Painéis Innovates with Suspended, Double-Sided LED Display at Floripa Shopping
- eLED Paineis
- Mar 25
- 2 min read
In today’s fast-paced retail world, standing out is essential. eLED Painéis, in partnership with Floripa Shopping, met this challenge head-on by installing a custom suspended, double-sided LED panel, transforming the way the shopping center communicates with its visitors. This project showcases how LED technology can be used strategically to attract attention and deliver real results.
The Challenge: Captivating Communication in a Dynamic Environment
Floripa Shopping was searching for a way to modernize its internal communication and increase foot traffic—especially during a time of reduced customer flow due to the pandemic. The goal was also to boost revenue by offering a new space for digital advertising. The solution needed to be visually impressive, technologically advanced, and sustainable.
The Solution: Suspended, Double-Sided LED Display by eLED
eLED Painéis developed a tailor-made project, featuring a suspended double-sided LED panel installed in the central atrium of Floripa Shopping. Measuring 5m x 3m with P5 resolution, the panel was securely fixed to the ceiling structure, ensuring high visibility for everyone passing through the area.
Project Highlights
Double-Sided Display: Each side can feature different content, maximizing the communication space.
Suspended Installation: Keeps the floor area clear for promotional events and simplifies maintenance.
High Resolution: The P5 resolution ensures crisp, vibrant visuals that capture attention.
Sustainability: LED technology is eco-friendly—no paper, no waste, and lower energy consumption.
Results & Benefits
The installation of the LED panel brought several measurable benefits to Floripa Shopping:
Increased Visitor Engagement: The panel became a visual landmark within the mall, drawing attention and modernizing the environment.
New Revenue Stream: The display space is now used for advertising, creating a new and consistent source of income.
Effective Communication: The panel enables dynamic promotion of campaigns, announcements, and events.
Fast ROI: The mall recouped its investment quickly, proving the solution’s efficiency and value.
Impact & Reach
The success of the Floripa Shopping project has sparked interest from shopping centers across Brazil. eLED Painéis is already in talks with malls in Belém, Piauí, Espírito Santo, and Rio de Janeiro, further strengthening its leadership in digital signage solutions for retail environments.
The Floripa Shopping suspended LED panel case is a prime example of how eLED Painéis can transform commercial spaces through strategic communication. With custom-designed solutions, cutting-edge technology, and a commitment to sustainability, eLED helps shopping malls and retailers stand out in the market and achieve their business goals.
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