eLED Painéis e Fort Atacadista: Tecnologia e Estratégia em Comunicação Digital no Varejo

Retail Media: The Revolution in Brazilian Retail

In recent years, the concept of Retail Media has gained significant momentum in Brazil, emerging as a global trend that is transforming the way brands connect with consumers. This marketing strategy allows companies to publish their advertisements directly within retail spaces, creating a bridge between products and shoppers at critical moments in the buying journey.

The Growth of Retail Media in Brazil

Retail Media has become a powerful digital advertising tool, with the Brazilian market growing from an estimated value of US$ 1 billion to an impressive US$ 30 billion, according to recent data. This expansion positions Brazil as the second-largest Retail Media market in the world, with a projected growth rate of 43.5% in 2024. Major retail chains are increasingly aware of this shift and are adjusting their strategies to unlock the full potential of this model.

Fort Atacadista: A Success Story

A remarkable example of this trend is the project developed by eLED Painéis for Fort Atacadista, which chose to replace its traditional static offer boards with dynamic LED displays. The three-sided eLED panel, installed at the Jardim Atlântico store in Florianópolis, was strategically placed to reach traffic from all three streets surrounding the location.

Advantages of LED Panels

LED panels are not only a sustainable, waste-free media solution, but they also bring agility and dynamism to commercial and marketing spaces. This innovation has allowed Fort Atacadista to connect directly with consumer behavior, driving revenue through more effective and timely advertising campaigns.

The Future of Retail Media

As digital transformation accelerates and consumers become increasingly demanding, Retail Media is establishing itself as a vital component of marketing strategies. With 79% of businesses already incorporating Retail Media into their planning, it’s clear that the future of retail is closely tied to in-store digital advertising.

For retailers and brands looking to stand out in a competitive market, one thing is clear: investing in Retail Media is essential to deliver relevant, high-impact consumer experiences.

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